From 20 years at one company to a senior product role in a new industry
Product Manager at Autodesk
Sr. Product Manager at FORME
100%
30%
Overview
Ben spent over 20 years at Autodesk, building a career that evolved from systems administration into product management. He had found work he genuinely enjoyed—leading cross-functional teams and building products that solved meaningful problems.
But after a long tenure at one company, he was ready for something new. He wanted to expand his experience, step into a different environment and continue growing in a more intentional way.
The Challenge
Despite steady inbound interest from recruiters, Ben wasn’t getting offers.
He was passing early screens and moving through interview processes, but something wasn’t converting. After several months, it became clear that effort alone wasn’t the issue—the challenge was not knowing what needed to change.
Like many professionals coming out of long tenure, he hadn’t needed to run a structured job search before. Without a clear framework, it was difficult to diagnose what wasn’t working or improve the process.
The Shift
The shift started with clarity and focus.
Ben defined what he actually wanted in his next job—including company type, leadership, scope and deal breakers. That allowed him to focus his time on opportunities that aligned with his goals, rather than reacting to every inbound opportunity.
At the same time, he strengthened how he showed up in interviews. By using a more structured approach to storytelling, he was able to clearly communicate his impact, decisions and results.
With that combination of clarity and preparation, the search became more efficient and effective.
The Outcome
Ben landed a senior product manager job at a fitness tech company, FORME, through a conversation with a former colleague.
The job aligned closely with what he had set out to find—a company he cared about, a senior title, ownership over the product roadmap and a leadership team that supported growth and balance.
He also increased his compensation by 30%, reinforcing a clearer understanding of his market value after many years at the same company.
Beyond the immediate result, the process gave him a more structured way to approach his career going forward, not just this one transition.
“The interview coaching was a game changer — it helped me clearly tell my story and show the impact of my work.” — Ben D.
How This Result Was Achieved
This result wasn’t driven by luck or timing—it was the outcome of a deliberate, strategic approach. By focusing on positioning, targeting the right opportunities, and navigating the process intentionally, Kristina was able to access and secure a role beyond what’s typically visible through traditional job search methods.
Clarify the Criteria of the
Next-Level Target
Define what a true step-change looks like—scope, role, and trajectory—not just the next logical move.
Reposition the Leadership Narrative
Translate past experience into a compelling executive story that aligns with higher-level opportunities.
Access Off-Market Opportunities
Target and create conversations with roles that aren’t visible through traditional job search channels.
Convert the
Right Opportunity
Navigate the process strategically to land a role that is not just bigger—but more aligned and energizing.
Ready for your next-level role?
You’ve already built a strong career—but if you’re aiming for a meaningful step up in scope, impact, and compensation, it requires a more strategic approach than a traditional job search. The right opportunities aren’t always visible—but with the right positioning and strategy, they’re absolutely accessible.