From product lead to director of product at a high-growth company
Product Lead at VMware
Director of Product at HashiCorp
100%
40%
Overview
Justin had built a strong track record leading product and go-to-market strategy for enterprise networking and security products. He had experience, results and leadership credibility—but when he decided to make a move during COVID, the path forward wasn’t clear.
He wasn’t looking for just any next job. He wanted a step up in scope, impact and environment, and needed a more defined approach to get there.
The Challenge
The biggest challenge was clarity. Justin knew he wanted to advance, but translating that into a focused target—the right company, the right level and the right positioning—was difficult.
At the same time, the market felt competitive and unpredictable. Without a clear strategy, it was hard to stand out or build momentum.
The Shift
Justin shifted from a broad, uncertain search to a more structured and intentional approach.
He clarified his goals early—what kind of company he wanted, the level of responsibility he was targeting and how his experience translated to that next step. He also refined how he communicated his leadership and impact, both on LinkedIn and in interviews.
Through mock interviews and ongoing feedback, he became more concise and effective in telling his story.
The Outcome
A recruiter reached out through LinkedIn after his profile and positioning were updated.
Justin moved through the process with confidence, performing strongly across interviews with the hiring manager, panel and executives. He received an offer that exceeded his expectations.
He stepped into a director of product role at HashiCorp, leading the product team with a broader scope and a 40% increase in compensation—achieving the goals he had set at the start.
“I couldn’t believe I actually got everything I wanted from the job offer. The process helped drive clarity and define my career goals all the way through to getting a stellar offer.” — Justin L.
How This Result Was Achieved
This outcome came from gaining clarity early and aligning every part of the search around it. By refining his positioning, improving how he communicated his impact and approaching interviews with more structure, Justin was able to convert the right opportunity into a strong offer.
Clarify the Criteria of the
Next-Level Target
Define what a true step-change looks like—scope, role, and trajectory—not just the next logical move.
Reposition the Leadership Narrative
Translate past experience into a compelling executive story that aligns with higher-level opportunities.
Access Off-Market Opportunities
Target and create conversations with roles that aren’t visible through traditional job search channels.
Convert the
Right Opportunity
Navigate the process strategically to land a role that is not just bigger—but more aligned and energizing.
Ready for your next-level role?
You’ve already built a strong career—but if you’re aiming for a meaningful step up in scope, impact, and compensation, it requires a more strategic approach than a traditional job search. The right opportunities aren’t always visible—but with the right positioning and strategy, they’re absolutely accessible.