From marketing operations to a strategic leadership job aligned with what she actually wanted
Sr. Manager, Global Marketing Operations at Medtronic
Sr. Manager, Account Based Marketing at Invoca
100%
35%
Overview
Lynsay had built a strong career in marketing leadership, with a track record of developing programs that helped companies grow. But over time, her work had shifted into operations—further away from the strategic work she enjoyed most.
She knew she was ready for something different, but the path forward wasn’t clear.
The Challenge
Starting the search felt overwhelming. There were too many job postings, and most didn’t feel like the right fit.
More importantly, Lynsay didn’t have a clear sense of what she should be targeting. She knew she wanted something more strategic and fulfilling, but translating that into a focused search was difficult.
Without that clarity, it was hard to gain traction.
The Shift
Instead of jumping straight into applications, Lynsay took a step back and clarified what she actually wanted.
She defined the type of work, environment and leadership culture that mattered to her—and began to see her experience differently. That shift opened up new possibilities she hadn’t previously considered.
She also approached networking more intentionally. When she found a company that aligned with her values, she leveraged a warm introduction to start a conversation instead of applying cold.
That conversation led to a deeper connection with the team—and ultimately, the opportunity.
The Outcome
Within nine weeks, Lynsay landed a senior marketing leadership job that aligned closely with everything she had written down as her goals.
The position offered a 35% compensation increase, a fully remote environment, a collaborative culture and strong female leadership.
Just as importantly, it brought her back to work she felt excited about—and reconnected her with the strategic side of marketing where she does her best work.
“I’m passionate about my work again. It’s been way too long since I felt this way.” — Lynsay R.
How This Result Was Achieved
This outcome came from stepping back to define what the right job actually looked like, then focusing her search around that clarity. Instead of relying on volume, Lynsay built momentum through targeted outreach and aligned conversations that led to the right opportunity.
Clarify the Criteria of the
Next-Level Target
Define what a true step-change looks like—scope, role, and trajectory—not just the next logical move.
Reposition the Leadership Narrative
Translate past experience into a compelling executive story that aligns with higher-level opportunities.
Access Off-Market Opportunities
Target and create conversations with roles that aren’t visible through traditional job search channels.
Convert the
Right Opportunity
Navigate the process strategically to land a role that is not just bigger—but more aligned and energizing.
Ready for your next-level role?
You’ve already built a strong career—but if you’re aiming for a meaningful step up in scope, impact, and compensation, it requires a more strategic approach than a traditional job search. The right opportunities aren’t always visible—but with the right positioning and strategy, they’re absolutely accessible.