From consulting to a director of solutions marketing job at Uber Freight
Product Marketing Lead at Convoy
Director of Solutions Marketing at Uber Freight
100%
40%
Overview
Vivian had built a strong marketing career across consulting and industry, most recently as a product marketing lead at Convoy. She had experience partnering with large companies and driving meaningful business outcomes, but she was ready for a bigger step—both in scope and impact.
She wanted to move into a role where she could continue growing in tech while working on problems that felt meaningful and aligned with her long-term career direction.
The Challenge
Despite strong experience, the search felt unclear and overwhelming. There were constant inbound messages from recruiters and a high volume of job postings, but no clear way to evaluate which opportunities were actually right.
Without a defined strategy, it was difficult to prioritize where to focus or how to position herself for the next level.
The Shift
Vivian stepped back and approached her search with more intention.
She clarified what she wanted from her next job—not just in title, but in terms of growth, impact and alignment with her broader career path. That clarity helped her filter opportunities and focus her efforts.
She also became more proactive in her outreach, building relationships inside target companies and learning about teams, culture and business priorities before entering interviews.
The Outcome
Vivian landed a director of solutions marketing job at Uber Freight.
She combined targeted networking with strong preparation, which led to a referral and a focused interview process. With clear positioning and practice, she was able to show up confidently and communicate her experience effectively.
She secured the offer and negotiated a 40% increase in compensation. The move gave her the opportunity to operate at a higher level, work alongside strong teams and build the foundation for continued leadership growth.
“I wanted to take my career to the next level… The program helped me think holistically about what kind of life I want to live and then what job aligns with that.” — Vivian L.
How This Result Was Achieved
This result came from shifting from a reactive search to a more focused and intentional approach. By defining what she wanted and aligning her outreach and preparation around that, Vivian was able to move into a higher-level job with clarity and confidence.
Clarify the Criteria of the
Next-Level Target
Define what a true step-change looks like—scope, role, and trajectory—not just the next logical move.
Reposition the Leadership Narrative
Translate past experience into a compelling executive story that aligns with higher-level opportunities.
Access Off-Market Opportunities
Target and create conversations with roles that aren’t visible through traditional job search channels.
Convert the
Right Opportunity
Navigate the process strategically to land a role that is not just bigger—but more aligned and energizing.
Ready for your next-level role?
You’ve already built a strong career—but if you’re aiming for a meaningful step up in scope, impact, and compensation, it requires a more strategic approach than a traditional job search. The right opportunities aren’t always visible—but with the right positioning and strategy, they’re absolutely accessible.